New Questionnaire for Market Research

This is an example of the questionnaire I will be sending out to get a more detailed look at what my audience are wanting to see.

Person and Personality –

1. What gender are you?	M	F		2. What age group are you?	Under  12
					12 - 14
					15 - 18
					18 - 21
					Over 21

3. Which of these applies to you?  2 choices maximum

I WANT SECURITY. I am a very domestic person. I tend to conform to trends and like popular things. I would rather spend my money on something practical than something that’s needlessly expensive.
I WANT STATUS. I love looking good. Looks are far more important than other things when it comes to first impressions. I want to be famous when I’m older and nothing will stop me.
I WANT CONTROL. I will work hard to get what I want in life. No one ever got anything good by rushing. A person needs to be organised and efficient if they want to get anywhere.
I WANT CONSISTENCY. I don’t like the way the world has changed, I prefer all the past traditions and values.  I love my family very much.
I WANT DISCOVERY. I am energetic and individual. I like finding out new things and going new places. I don’t like to wait for things and love trying out new brands.
I WANT ESCAPE. I am disorganised because I often daydream. I am a sporty person but don’t enjoy subjects like maths or English. I tend to eat a lot of junk food and drink alcohol.
I WANT INFORMATION. I don’t like buying expensive brands because they cost too much but I know them when I see them. I have/plan to attend university or something similar. I want to grow as a person and get what I want through achievement.

Video and Genre -

My chosen genre is the hybrid “Hip Hop Soul.” Some artists from this genre are:

·         Mary J. Blige

·         Beyoncé

·         Rihanna

·         Mariah Carey

·         And P!nk

4. Based on this information what is your initial impression of the genre?

                             

5. Would you buy a song from this genre?

Y

N

My Chosen Song. "So Cold" by Ben Cocks

Please listen to my chosen song from this genre.

6. What’s your first impression of the song?

  

7. Would you buy it for £0.60?                            

Y

N

8. What kind of colours/pictures does it make you think of?

Animated Videos -

Here are some animated videos:

A-Ha - Take On Me,  

L'éphémère - Alexandre Désilets,

(if you know more that’s great).

9. What’s your opinion on animated videos?

10. What type of style do you prefer? (if possible leave an example)

Other Videos –

11. Which of the shots below do you think looks the best? (tick)

12. Why?

13. Which out of these shots do you think looks the best?

14. Why?

End. (Thank you :D )